Bed Bath & Beyond Mobile Test

Product Details Page wins with a 2.2% Lift to Conversion

 

Final Test Variant - This is the design that won

Control Test Variant

Why we Made the Change

According to recent data we were seeing a decrease in “Add to Carts” from our product details page. Specifically our mobile product page. This led to lower overall conversion rates.

I decided along with the PDP’s (Product Details Page) product manager it may be time to try something new.

These are the outcomes of that test as well as how we got there.

Final Test Results

  • 2.2% Lift to Overall Conversion

  • 2.1% Lift to Add to Carts from the page

Test ran for ~2 weeks in March of 2025 on all mobile web browser types.

How we Got there

Audits

I began with a competitive audit looking into the hierarchy of Product Detail Pages. I looked at many of Bed Bath & Beyond’s competitors. Other sites like Wayfair, Walmart, Amazon, Target, Lowe’s and Home Depot.

After I had established a general hierarchy of information, patterns began to emerge. I used these patterns to formulate some designs.

Top 5 PDP Groupings of Information Obsereved:

  1. Product images | Thumbnails

  2. Pricing information | Savings Discounts

  3. Product title | Star Ratings | Amount of Reviews

  4. Option Selections

  5. Add to Cart | Other Payment Methods

Wayfair Audit Example: You’re seeing this for desktop as we originally also assed desktop hierarchy and applied that to mobile later on.

Amazon Audit Example: Led with very similar information even though it was 3 columns the general hierarchy stood out.

Design Work

Taking the competitive audits into account I applied that to both a desktop and mobile variant. For the mobile variant I focused on ways to keep the “Add to Cart” (ATC) button present on screen always as well as pricing information.

I also decided, with the moving of the ATC button to a more prominent location (Sticky footer), we could move the option selection area to below the images. So customers could see color choices change in the image above easier without scrolling back and forth.

I decided to reduce the prominence of the “Add to List” button and the “Add to Registry” button since these currently see low usage rates.

I brought the items I like to call the “quality info” (star ratings, quality messaging) to the very top of the screen above the product image.

Next Steps

  • Since desktop did not prove a lift to conversion, we plan to make edits based on the success of mobile and move forward with another test.

  • We also plan to do a test for both mobile and desktop to test the conversion lift by adding a PayPal Buy Now button to all product detail pages.