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2025-03-25 https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1473706293535-7YP7L65ZAW8AMCFY45FF/image-asset.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1477660418152-II6KLCGJXLGSVZHSU8Z6/image-asset.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1473706476784-IBTHW5R3TY3XIT47ATXW/image-asset.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1472662754827-GNWC0DBHSFMYEK2RESU1/Nav_drawer+V1.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1472662304215-WAZLOC3K8E9AL2O19EY1/Select+Profile.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1472662270919-LR4XYM8K2L7J38AZ51DD/runList+Alternate+Selected.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1472662255332-Y7YO97YQ3HO6GINYD2FE/runList+Alternate+Backside.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1472662261748-Y6B6VWYTNJ2H54YJVCJZ/runList+Alternate+Filters+Expanded.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1472662786827-VAK0GMSJVM171GZ2KBXP/Appraisal+V1+-+sw_expanded.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1472662282113-0J4TMK9FLM9WV3L22JFD/Buy+List+Delete.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1472662292577-ZZHTSNW3CG627EA7O6IH/Buy+List+Search.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1472670645798-1HHR0S0BDS7H76UEXH7M/fetch+-+512+-+Play+Store.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1472677469691-C4CAIM4IN4STQJPTJZQ8/PacMan+poster-02.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1472677002921-AOLQ2JE5DOWH3GX14JOE/Portal+poster-04.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1472676974112-6WJHM0ROZRBRZS266UNX/Portal+poster-03.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1472676736272-ZGRZKFPF9YGKIGXVU3OE/Portal+poster-01.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1472677027462-PXDNRIC4WLVKK9F28LO5/PacMan+poster-01.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1472677484246-KCKLOMA8SUV7MCVEQTU5/PacMan+poster-03.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1472676955678-RXA31OVXGX2DTEGHWCNQ/Portal+poster-02.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1472677717866-CQQUR6WVQVINH99JFF6H/PacMan+poster-04.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1472677387255-0W26ZPCJRCER8B9KY722/Portal+poster-05.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1472678922218-FAO73AAW2BXHXTHZ7CAF/Scatter+Plot.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1488379118313-NC88FIPU6F69T6VIWNU8/image-asset.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1472678950118-CY8ICNB5SWVZAE5L941L/image-asset.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1488379149231-1CV33EII3FJ4QX6VRBSK/image-asset.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1473278316051-LZMI2C8U9XR5Z8H3FOGY/image-asset.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1473278606256-OQAQ2V9O9WNGAQKKNIFG/image-asset.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1473277589469-YDAFUQBP79AGP9ISLAW6/NHS_mock-up.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1473278525090-1UETCWNHZMJ6IBM9QZIJ/NHS_Sprint1_map_Nearby.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1473277694737-I4MEP7NV3VM1O4P8B342/image-asset.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1477586424196-ECHEYF7Q4D0378GLEQ18/image-asset.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1489606442842-1Y1ERVRTZ5B88N5YDI8F/Sw_dashboard_01.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1477603663467-QE5U8AU6RAF0A2MICKF7/Books.png Portfolio Dealer Book Styles https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1477602967726-NBR9Z83RBJ39XN8IUT2E/iOS+Icons.png Portfolio iOS Icon Styles https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1477602671694-LIAD042NT8S7BPUAQSIA/Pv_mobile_template.png Portfolio Provision Core Components https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1477602714643-GWUPRMAS1AFC5F630WTX/Sw_Template.png Portfolio Stockwave Core Components https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1477602980080-992LUEDF8KU8NYI87LPT/Text+Styles.png Portfolio Text Styles https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1489608074053-U61QJH7ZISEHCGX5G92U/dashboard_001.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1472678950118-CY8ICNB5SWVZAE5L941L/image-asset.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1488379149231-1CV33EII3FJ4QX6VRBSK/image-asset.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1489608467280-ITE9FI7BCWPA3DXVRY9A/image-asset.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1472678922218-FAO73AAW2BXHXTHZ7CAF/Scatter+Plot.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1489608444015-N00VGW3NUTL93EV4GO8L/image-asset.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1488379118313-NC88FIPU6F69T6VIWNU8/image-asset.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1489608320049-GBE5SLZEQJR6JI1EVOPE/Dashboard.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1530824953544-44MAHDHARISDR899XJKV/Screen+Shot+2018-07-05+at+3.08.51+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1530824277694-MYHYMX0QTLXDRXHU9SIB/Cost-workflow.png Portfolio Example of one of the workflow diagrams we walked away with after the summit. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1530825605231-2Z8MKUZ68870DLV8YUXE/Screen+Shot+2018-07-05+at+3.18.08+PM.png Portfolio One of many whiteboard drawings that led to the workflows on the left. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1530825383986-ZANSECDNE9COJRPJQ1H7/Screen+Shot+2018-07-05+at+3.16.04+PM.png Portfolio Example of the vehicle detail page. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1530825982288-0F6ONEPOACFAY3LGALKW/Screen+Shot+2018-07-05+at+3.26.04+PM.png Portfolio Example of a standard widget to be placed with in our product from an outside data source. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1547064570785-F8RBI9X6J8IMTEXJ06QJ/Current.png Portfolio Current Product Flow - to understand the current sticking points. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1547134509159-PAWG3FDEO1IQ6Q56G485/storyboard.jpg Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1547064714896-USS056198P49UDTXEDWX/Revised.png Portfolio Proposed Product Flow - Happy path https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1547135666122-M6BQ4NARWOY0T1R7QKZQ/03-Allison.jpg Portfolio Notes generated by the sprint team during the user testing sessions. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1547064652909-20Y385AWC2R33DZF7A4O/Journey-Map.jpg Portfolio Journey Map of Current and Proposed Experience https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1547067824163-3JSLBSQQGT9S071LK9PN/HEART.jpg Portfolio HEART Metrics https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1547134208281-UUHTUE1BSLF2G7T6N55R/User-Test-goals.jpg Portfolio Full list of user testing goals we identified https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1547135065293-XC3VW1UBDG0E076C3HT9/Prototype+screenshot+blank.jpg Portfolio Samples of the prototype users saw. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1547052207961-Q9IHL5MZXTNWSVWWL0YA/Screen+Shot+2019-01-09+at+9.40.49+AM.png Portfolio Six Possible Phases of a Design Sprint. We covered all 6 in our 3 day sprint. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1547052383427-1309E4824IY1ONUYXN5Z/affinity-map-02.jpg Portfolio Affinity Mapping Exercise https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1547133953684-JA45AMIGG8QOPHW9MIKH/drawing.jpg Portfolio Solution sketching https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1581360260683-CCROK9XUXISJFFIISDYS/IMG_0100.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1581360829492-LXVDXJYPO1L40PMOVL23/Shopping+Cart+Audit.png Portfolio Ecommerce shopping cart audits https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1581360876634-7SNVHCGAE1OGPZBMBWUA/Food+App+Audits.png Portfolio We looked at food trackers to see how other types of verticals allowed customers to enter complex information into their experiences. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1581361053498-GW01UNNALCXTQESIAXZY/mobile.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1581361442107-V67W7R7TI1Y7CDUL27NR/mobile.png Portfolio Mobile screens from what would be the customer facing prototype. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1581391905991-CJBW5SQN73OUF74YQ72E/Image%2Bfrom%2BiOS%2B%252815%2529.jpg Portfolio - A new type of cart One cart to rule them all… Universal Cart https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1581360489075-37AQQ9O3CESLXJWRS54Q/storyboard.jpg Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1581361074847-QVA6W3K95ELTA8QN3QRG/desktop.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1581361461728-1OA295FT9VF17WLI1BK9/302-RD-item+filled+in.png Portfolio Retail Sales Associate mock from a prototype created specifically for that flow. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1615483845698-OCAPT3PMJ9YMJYLEPHQB/Houzz-comp-auditt.png Portfolio Houzz native app audit. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1615485421559-HRA4XLQ1696NL4RDBE2Q/AR-Safari.jpg Portfolio - Augmented Reality on Web A race to be first https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1615479738408-TA87IJT65FA7OMZ7PMXQ/Workflow-Safari+Web.jpg Portfolio Flow for a Safari web experience https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1615485538584-HYFXWWC5BXPLYG2A58Y9/AR-Safari2.png Portfolio ‘Helpful Hints’ page and the MVP of the feature with HIG native buttons that the 3rd party company used. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1615483408701-XJYQ459Q9N1PLA0JQ1NJ/desktopbanner_1024-600px.png Portfolio Desktop banner ad mockup. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1615483305744-HACRSNJERHQNGCHENSEL/Phone-Banner%403x.png Portfolio Mobile homepage banner ad for the new feature. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1615484690660-XB5AE2HOT1FJF3EUJUN0/Screen+Shot+2021-03-11+at+10.43.44+AM.png Portfolio Demo screenshot from the user test. This participant struggled to place a chair in her small space. You can see it very small near her finger. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1615480498513-OWY6HWYVYGTG7ZPWAJ5H/Icon+ideation.png Portfolio Multiple design iterations of an icon and tag to represent the feature in various places. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1615479795320-C4R0EW2GLL68S49SR069/Workflow-Desktop.png Portfolio Desktop flow for most browsers. Customers would have the ability to view a 3D render, but not AR, so messaging and flow needed to be accounted for. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1615486411072-U0LAZPF7F6XYFIY5JJ6P/Final+Icon+Mocks+Context.png Portfolio Icon and tag in context of the search and product details page. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/b14f6be3-70e5-4703-ac92-844506177828/413.jpg Portfolio - Make it stand out The final direction we moved based on the research. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/28d54758-4e18-46f4-8a80-e57b80e6d6b6/SUS-score.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/4fda99ec-7f63-4c1c-96c1-9158503dc6bf/protoA+-+B.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/cb01705d-00b6-4eff-b05b-11f6d306320c/Percent+of+Orders.png Portfolio - Make it stand out Percent of orders Club O drove. Note this graph also shows the Overstock Store Card. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/7699a34f-62b6-4051-9ea2-b60a4f8a60cb/points-image-01.png Portfolio - How the Program Will Work Two membership tiers - basic & premium New reward points program Earn points for purchases Earn points for non-purchases activities (download app, create a list, share products, etc...) Convert points to reward dollars for future purchases https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1678397342034-31NTQF3MEE7MT005MI2R/403.jpg Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1678397101604-EGSQGVOLW65J9FQ7E4WE/404.jpg Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1678397134265-RI7QQ2N6WXQ2DME2FZOT/405.jpg Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1678397134358-C06M9XU477N1Y2J0GRGN/406.jpg Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1678397136513-4KP14MOL9NI2SA1232SP/407.jpg Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1678397136424-KMQRQE4D8V8O1WJKWAUG/408.jpg Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1678397138006-K8EGE0S12SNU3U1ICG1F/409.jpg Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1678397218599-66OZKL07AJ2UEXUH2LIT/410.jpg Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1678397218373-O9UC20XZAAV111NU0QVD/411.jpg Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1678397219471-FNHN2TVUGP2PZWPLFSYK/412.jpg Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1678397220231-9KKYIFUWMOFN1BIARVPF/413.jpg Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/56896dc1-306d-4e98-a4b0-3430e925111c/logo_clubO-primary.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/a53c6cc4-e160-42e6-b43f-f145bacb48d2/CLub+O+repeat+rate.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/ed6eaf98-3298-4a37-96bd-b34f3af1deeb/Club+O+Tier+Exploration.png Portfolio - Make it stand out These were just some of the initial Club O phase 2 visual explorations into how we might help customers understand the tier system and gamify the experience. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/2f29e807-0782-4f63-b5f6-c15f334119cf/benefits+page+export.png Portfolio - Make it stand out This is the first two sections of the Club O marketing benefits page. The goal of this page is to drive sign-ups by highlighting the benefits of the program. All illustrative work and visuals done by me. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/e8c8d138-ace5-4453-be82-1193cb5f921f/Club+O+dashboard+export.png Portfolio - Make it stand out This is one of the primary experiences that customers would interact with when visiting their Club O rewards dashboard. The black and red icon set was developed specifically for the Club O rebrand by me. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/979f56d8-5fb6-4844-91b2-5b11eb7fca97/More+Ways+to+Earn+Badges.png Portfolio - Make it stand out These were designs for an experience that would allow customers to earn badges for completing various tasks. The idea was to promote more returns to the site to shop and interact with the loyalty program. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/df51fa65-ada8-4081-8183-cc95c024bb7f/header+%281%29.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/c7c104a8-056b-4b1d-b558-81870eb32067/Create+Pass+Mock.png Portfolio - Registration Through a stepped process our prospective Trade customers will easily be able to sign-up for the program. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/3305d20c-ef87-4fbd-97a5-2b28a26e97ee/Edit+Mode.png Portfolio - Make it stand out This is the general flow a user could take when creating a design profile and their first project board. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/8a26f19b-7346-46a7-bff8-8942f892e5b5/Wordmark.png Portfolio - Make it stand out Overstock Trade wordmark with alignment displayed. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/ce7c919a-749e-442d-92f6-c807e47cdd6f/Page-mocks.png Portfolio - Make it stand out An example of a design board and the benefits page. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/0b34817d-fe34-45a0-b7e0-4576a47fab1b/MVP+Journey+Map.png Portfolio - Make it stand out Majority User - MVP Trade Membership Journey Map https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/342e38ff-5456-4b98-a400-b547ad180349/Trade+Mood+Board.jpg Portfolio - Mood Board Along with the marketing team we defined a mood board to guide us as we began designing each part of the experience. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/6a2eadec-b765-4c1e-8f2d-c0483c995833/Benefits+Mock.png Portfolio - Trade Benefits Landing How our customers registration journey will begin, featuring large format beautiful photography. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/7e57fb59-65a1-4763-9dfd-a9eb5041a9d9/Public+View.png Portfolio - Make it stand out This is the Public View of the Design Page. A customer would view this page to shop their boards and favorite products. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/bc2094fc-a289-45e4-bfb6-571121608bd1/C5950S887_IntelliZoom-criteria_Work-industry_Chart.jpeg Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/bb16b24f-a5a7-4d9a-af5d-8af90f55c861/Screenshot+2024-11-26+at+10.56.46%E2%80%AFAM.png Portfolio - Make it stand out Close up of the new consolidated brand bar that won the test. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/10da2451-c6bd-4354-aecf-10f0b6f81cdb/brand+bar+Interactions.png Portfolio - Make it stand out Desktop brand bar interactions to improve usability and hierarchy. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/ff688cd3-6ee6-4b5b-a507-927d88fd6db3/Brand+bar+Mobile+Options.png Portfolio Mobile test version. With the brand bar removed and instead added to the footer and within the mobile drawer at the very bottom. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/d70a4add-de63-4262-b2ec-a130bc640452/Screenshot+2024-11-12+at+2.23.34%E2%80%AFPM.png Portfolio Mobile Control test version. With the brand bar at the top of every page. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/8e67d16e-d8e6-45a6-bc6f-459c39e63c2c/Screenshot+2024-11-14+at+2.51.52%E2%80%AFPM.png Portfolio - Make it stand out Heat map of desktop control brand bar usage. We saw a decent amount using the Beyond Inc. link which came first in the list. This was not ideal as this may be driving traffic away from our site to an avenue that does not drive any product sales. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/ecc9686a-2d5a-4d68-8cfa-6a18b050afda/Screenshot+2024-11-14+at+2.52.05%E2%80%AFPM.png Portfolio - Make it stand out Heat map of desktop test saw more customers going to Overstock and Zulily which may have made this test flat. This outcome was driving traffic to Overstock and Zulily, but more than we hoped it would. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/48ba67df-d34d-4353-95e1-571ef39cba10/Screenshot+2025-03-20+at+11.19.56%E2%80%AFAM.png Portfolio - Make it stand out Amazon Audit Example: Led with very similar information even though it was 3 columns the general hierarchy stood out. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/93892da7-75ab-46c9-ac74-66eac3b8910f/Screenshot+2025-03-20+at+10.56.31%E2%80%AFAM.png Portfolio - Make it stand out Final Test Variant - This is the design that won https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/a318d77a-b1e1-462b-8bee-928ece02f815/Screenshot+2025-03-20+at+11.12.10%E2%80%AFAM.png Portfolio - Make it stand out Control Test Variant https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/436830b3-96ea-4651-b24d-1c181592b45d/Screenshot+2025-03-20+at+11.16.00%E2%80%AFAM.png Portfolio - Make it stand out Wayfair Audit Example: You’re seeing this for desktop as we originally also assed desktop hierarchy and applied that to mobile later on. https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1472662002170-OHJVRJLSN9ZFF2MN1G42/iTunesArtwork%402x.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1472670863957-ZO60BT0HO3119OVAVQ92/Splash%403x.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1472678182270-ROL599JPKB2I7WHS3E6M/Portal+poster+shot.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1472679087157-B38RJV9O1AOUE8A9BMIS/Line+Chart.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1473278865141-FFN7Z4FZHCMNQ1UE624K/NHS_mock-up.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1477587266870-GEL80M9GMHLFVY4SJP24/Sw_architecture.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1489608747384-QYYUT47B4P4MVJ4VW0W9/dashboard_001.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1489608844962-LWS86V8QIKSH50QYQ17F/Text+Styles.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1530827085989-4V041RQFREFIJ3QGDHGZ/Screen+Shot+2018-07-05+at+3.44.25+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1547136545489-HAWE4UMF6EWXJT5KMVVC/drawing.jpg Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1581362013486-LULJKYNI5HFNGFAYECD0/Image+from+iOS+%2815%29.jpg Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1615477804802-ABP0CZNKGJVJIC35J96M/Fade-Out.jpg Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1668194760864-MO2WYCMZV6TJ67ZTQ0RC/ClubO-SKU.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1672274628388-Y1FR5A2DREDNNUJGJMQT/img-DoubleRewards.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1678317074828-UOPDXQMTVURZIAWNS6AC/header+%281%29.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1733337088438-NXZLXRD5TZQBRDM86LV6/Screenshot+2024-11-26+at+10.56.46%E2%80%AFAM.png Portfolio https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1742920213961-N8T1OAQT40URHQ2R767S/BBYthumbnail.png Portfolio http://leslie-mack.com/welcome daily 1.0 2025-02-25 http://leslie-mack.com/about daily 0.75 2025-02-26 https://images.squarespace-cdn.com/content/v1/57c6feafd2b8570c8e904e5f/1473689751032-4FJKLGACQQTR2AL91LI7/Hidden_Lake_01.jpg About http://leslie-mack.com/contact daily 0.75 2017-03-01 http://leslie-mack.com/resume daily 0.75 2016-10-27